What could you create in 24 hours locked
in a room with another designer?
A project carried out as part of the Polish qualifications for the international Cannes Lions creativity competition.
The task was to create a complete branding concept for Fundacja dla Wolności within just 24 hours, including the design of a cohesive visual system not only for the main brand but also for its key initiatives: Etno Liga and Przystanek Świetlica.
An important requirement was that the branding could not be created entirely from scratch. Instead, it had to be built upon the style and recognition of the most well-known brand — Etno Liga. We had to use its visual language and identity as the foundation for developing the entire branding system.
“The Young Creatives competition is the Olympics of creativity. It brings together the best young creative professionals-30 years and younger-from across the world to compete at the highest level.”
One of the key requirements was that the branding we created had to be as easy to use as possible. Since the Foundation has more pressing expenses than hiring a professional graphic designer, the system needed to be simple, intuitive, and easy to reuse without specialized skills.
The system, based on basic shapes, allows for the creation of a wide variety of collages. For Przystanek Świetlica, a project dedicated to supporting orphaned children, it helped us design friendly, characterful figures that soften and warm the brand’s image.
In the case of Etno Liga, whose participants come from all over the world — often with limited literacy skills — the use of basic shapes helped us create a system where universal pictograms make the message clear and accessible to every audience member, regardless of language or reading ability.
